Promising Practice: The Australian Apprenticeships Ambassadors Program

The UNESCO-UNEVOC Promising Practices database presents inspiring initiative tackling key-themes in TVET, such as Gender equality, Youth employment, Greening, ICT in TVET and more. Each promising practice has been compiled by UNESCO-UNEVOC


Implemented by: The Government of Australia
Where: Australia, since 2013
Theme(s): Youth employment, Image of TVET
Funding: Government-funded
Status: As of 2017: more than 200 active ambassadors
Contact: The team

© Austr. Gov.

Australia has a well-established apprenticeship system, but a steady decline in the enrolment rate has raised concerns. One of the main causes of this decline is the negative public perception of apprenticeships. The Australian Apprenticeships Ambassadors Program aims to raise their status.

The programme recruits prominent figures and high-performing former apprentices as ambassadors, then organizes events and business forums where ambassadors showcase the apprenticeship system. An online platform increases the programme’s outreach, sharing success stories about former apprentices and enabling the public to invite ambassadors to their local events. As of 2017, the programme has reached 6 million people across Australia.

Read more on how the Australian Apprenticeships Ambassadors Program changed perceptions on Apprenticeship:

Want to discover other innovative initiatives? Check our list of Promising Practices

Questions or suggestions? Contact our team at: unevoc-pp(at)

Further references on the Australian Apprenticeships Ambassadors Program

Australian Apprenticeships Ambassadors map

Australian Apprenticeships Ambassadors search engine

page date 2017-02-10

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