UNESCO-UNEVOC identifies and shares promising Technical and Vocational Education and Training (TVET) practices for the benefit of the global TVET community, including policy makers and practitioners. The aim of this database is to share knowledge of established innovative practices that promote TVET in a thought-provoking way within a particular local or regional context.
Promising Practice in Focus – A four-page document that provides a more comprehensive overview of the initiative following interviews with local stakeholders. These initiatives have been selected as part of our “In Focus” series based on the availability of information for further peer learning and a thorough review by knowledgeable TVET experts.
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The Australian Apprenticeships Ambassadors Programme
Initiative acts to:
- Improving the image of TVET
Australia has a well-established apprenticeships system, but a steady decline in the enrolment rate has raised concerns. One of the main causes of this decline is the negative public perception of apprenticeships. The Australian Apprenticeships Ambassadors Program aims to raise their status. The programme recruits prominent figures and high-performing former apprentices and trainees as ambassadors, and then organizes events and business forums where ambassadors showcase the apprenticeship system. As of 2017, the programme has more than 200 active ambassadors who have appeared at numerous events organized by the Department of Education and Training, as well as at local events. The events are promoted via social media. An online platform increases the programme’s outreach, sharing success stories about former apprentices and enabling the public to invite ambassadors to their local events. As of 2017, the programme has reached 6 million people across Australia.Futher references:
Overview of the initiative
|Implemented by: ||The Government of Australia|
|Email contact: ||The team|
apprenticeshipsambassadors (at) education.gov.au